provides several functions:
Wtem eTourism Emergency Marketing Services :
Wtem Electronic Marketing Division offers this service,
which helps define how best to develop, brand and market
world tourism products.
This four-point service
1. creates and manages database and website programming code,
2. collects statewide travel and tourism product data,
3. combines for Website publication and multi-channel distribution and
4. markets wtem.org's events, attractions and accommodations to domestic and international media.
EM also counsels the industry on the use of business and Internet
technology and the benefits of full participation within
Wtem Agencies and Wtem Travel and tourism associations and
marketing consortiums.
Research & Development
Wtem Electronic Marketing
Division researches and
implements Internet communication technologies, develops
web-based business initiatives and grows data sharing
partnerships with
state, regional and local entities.
The EM division works with each Wtem
division to maximize
its use of business and web-based technologies, including
eCRM efforts.
Website Technology
Wtem Electronic Marketing
Division designs, creates and
manages Wtem two Web portals:
www.Wtem.org
Wtem consumer website, which targets
vacation & business travelers, matches
the "Traveling World"
with World attractions, events and accommodations.
The EM
DivisionŐs 2002 Website enhancements and marketing have
increased
Wtem.org visitation over 50%. Wtem.org promotes
travel guides, state-wide
special promotions and other online
offerings. It unites Wtem Travel &
Tourism efforts.
www.wtem.org
Wtem's industry website offers a 24-hour,
365-day central location for
World events, attractions and
accommodation businesses to access the services
that every
Wtem division provides and offers valuable news from Wtem,
the travel industry and from the World.
It is a powerful tool in uniting World
Travel industry efforts.
